Brand Yourself, Post #7

What's weird and unique about who you are? Why do your friends like you? Although those are very simple questions that don't typically get taken seriously, especially when your girlfriend asks you, "Why do you love me?" In the middle of the night. You might reply by just saying because you’re a wonderful person. In which she would probably reply with asking why or how she is a wonderful person...

When you really think about what makes you awesome and why people want to hang around you. After you find the answer, then you have the key that you need to brand yourself, especially on YOUTube. For example, if you are pretty and have a good sense of style or you have really awesome makeup then brand on that. Create a logo with a creative collage that represents your channel and your personality.

Say you have a guy with a mustache. He has his own show on the Food NTWK and has a very fun, warm, and energetic personality. Well, in this case, his logo would probably involve a mustache (or food in a shape of a mustache), with a well-lit background and colorful foods, to show off his happy, energetic, personality. So, when you are looking at the logo, you instantly know that it's about food, it’s a bright positive show, and there is something significant about a mustache. Are you getting it yet?

Along with a logo and yourself, you must be consistent in the style of your video productions. If you have a lot of comedic videos it will be shocking for your viewers to see you produce a sad, dark, depressing, and dramatic video on your same channel (especially with no warning). If you think about it, most actors in Hollywood stick to a certain category/ genre. Most the time a Comedic actor or actress will never be seen in a drama. Their fans assume that all the movies that they will be in will be funny as they built these expectations.

Last, although there is much that goes into branding, it’s important to keep your editing and production style consistent. Or at least change slightly over time, or inform your viewers of possible change. Like how TV sets constantly upgrade/ update sets and equipment about every couple years in order to stay fresh. But this also involves the little things too. Such as lighting, writing, text, and so on… If you have a specific question about branding or producing your own content, then please leave a comment below!

Three Point Lighting, Post #6

The three points to lighting, is three-point lighting. That consists of your Key Light, Fill Light, and your Back Light…

Key light: Is the main light source that hits your subject.

Fill Light: Is the secondary light source in which is used to minimize tough shadows on your subject. Usually, this light is placed on the opposite side of the key light.

Backlight: Also commonly known as the “hair light”, can be used to give your subject a more three-dimensional look and “pop out” from the background. This light is typically placed behind your subject, at a slight angle and out of frame (sometimes boom stands in studios are necessary to get a more appropriate lighting setup).

Fourth Light (optional): I know I only said three, but if you do have more lights you can use them to light up the background of the subject as well.

(to the right is a diagram of a three-point lighting set up)

Lighting can be very fun. Once you get to know the basics and practice them you can break rules and create rough shadows to perceive a different mood, look, or tone. Some noir films even use just backlights in order to give off chilling vibes as you see only the subject’s silhouettes in the picture.

I myself had to create my own interview (along with questions, which related to film) and setup my own three-point lighting with my group in a hallway at school. As we went along and put up these old lights we noticed hot pads in each kit’s case. Apparently, the lights would get so hot that you would have to give them about a half hour for them to cool down. If you touch the bulbs before you turn them on, then watch them warm up you can see the oil from your hands turn to a light misty smoke and drift away. So be careful with whatever equipment you are given for certain projects.

Anyways as we interviewed our own set of questions we had to remember to reset the camera stand, lights, and re-angle our subjects in order to get people to look the best we could given the location that we were restricted to. Honestly, a hallway isn’t the ideal set choice and you don’t have complete control over all the lights (like the ones that have to be constantly on in the halls). In the end my team and I did the best we could and here is a link to my little interview (by the way the sound only plays in the left speaker of certain electronics for some reason)… https://www.youtube.com/watch?v=vMX7CII0hQg

One of Many Projects, Post #5

I am currently going to school to pursue the art of digital film. Although I create videos for fun as a little side hobby, I’d enjoy doing this for a profession one day. As I am on my way to hopefully follow my dreams I have to take a class called, Media Production I. I do enjoy this class greatly, even though everything that we have covered so far, I’ve already known.

Currently, we had to join a couple of members in our class to form a small group in order to help each other out as we film. Each film must have four sequences, with each sequence consisting of four shots, which must all be “simple shots” like; medium, close-up, and establishing shots, just to name a few.

As we assembled into our groups we had to storyboard, create a shot list which lists all shots we need in the correct order, and then we got to do the fun part and film. Most of our storylines started off in the parking and somehow ended up into the build by the Coffee 'n More Shop, so we could film faster. While filming, however, my group may have been a little over prepared. Being the over-achiever I am, I went ahead and brought walkie talkies for the parking lot scenes that we need to drive for, as well as a reflective neon vest. So a person could stand in a particular parking spot for our character to park the vehicle into. I didn’t want to risk someone getting hurt as a random car may floor it into a parking spot that was relatively close to the buildings… and also I liked how cool and professionally dorky we looked…

After about three hours, or one and a half class periods we finally finished our little short films. To be honest none of the projects had a true storyline in them because of the thirty second to a one-minute time frame, but they still turned out fairly well. I loved looking cool shooting on these big Panasonic cameras and seeing people walk way out of the camera’s view because they don’t want to be in the footage even when we were not even filming.

All in all, I think that I will continue to enjoy this class. I’m very excited to know what our next filming project will be. It’s fun to work with other students who share a passion for filmmaking! Here is a link to my current project. Just to let you know, I also had to film and act in it. I was kind of like Tyler Perry, as I performed in my own work.

https://www.youtube.com/watch?v=Ma-4w0gGLk4  (Keep in mind we didn't have to focus on audio yet. This project was simply created to get the class familiar with the cameras, storyboarding, shot listings, and overall production process. So it's far from perfect.)

If you’d like to know more about me and my process to becoming a filmmaker than please feel free to follow my blog posts!

Shots Fired, Post #4

Working in a film group whether it’s for school, personal enjoyment, or work, it can be rather difficult to get everyone focused on one thing, the film. From preproduction to postproduction, your team and yourself may run across some, if not many issues from clashing ideas, thoughts, and other personal issues…

The Goal:

Especially in a large group or production, it’s important to keep everyone on track and focused on the main objectives. By listing specific due dates and detailed descriptions of what you want or expect, then the goals should be easily achievable. Especially as a director you need to remember what your target is as well as giving a specific vision to your crew about what you want and tell them what the viewer should feel, think, see, etc. (Should you feel happy, or sad, is this a comedy or horror film, is the message consistent in the movie?).

Some Ideas Are Better Than Others:

When should you give into a bad idea or thought? Well typically you should have individual roles set up among your crew for different jobs (for lighting, audio, writing, and directing, and so on). With jobs put in place, you should have less conflicting thoughts as you are assigned a specific job and have basically full control unless a manager or director says otherwise. If it’s for a grade or job talk to the teacher or producer/ director (depending on where you are in the chain of power). If you think the idea will harm or offend others or your grade/ studio, then it probably shouldn’t be followed through. But if you’re caught in an issue where you have to tell someone no or that it’s not the best idea, then the next category, constructive criticisms, will help you…

Constructive Criticism:

If you’re dealing with a constructive criticisms issue always start off with good feedback or compliments. Afterwards, you can shred them apart, just kidding… But please try to phrase your word choices carefully, as you don’t want to make them feel like they are getting attacked. Try suggesting a change and backing it up with a specific reason. For example: “I know you think (insert a bad idea here), but if you’re going for more of a ______ look, it might be best to (place your suggestion here), because (your reasoning)... Let them know that you listened to them, tell them what you felt like they were trying to do, give your suggestion, and tell why yours might “improve” their work.

Attitude:

Attitude, attitude, and attitude! If your whole team despises you, then you may have to step back and ask why? Are you too hard on them? Do you expect too much? Are you enacting on a role that isn’t yours to worry about?

Sometimes if you’re a negative Nancy about life or even the project you're working on, your other coworkers will tend to block you out of fun events and big decisions… “Check yourself, before you wreck yourself,” -anonyms.

Also, if you’re a jokester, please make sure that your crew isn’t just laughing to be nice, and if they’re not laughing at all then you may have a problem there too. Joking and playing around can just as easily make people like you as well as the flip side of that.

End:

…All in all, it’s just a project. Try to have fun and enjoy the moment. Take as much as you can from the experience, or think of this as a video game, each mission that you “accomplish,” you can give yourself a little gold star and pretend that you just gained a whole bunch of “XP points.” Remember you’re not married to your team…

***If you need any other advice please drop some words down in the comment section below!***